1. Management is the compulsory
process of —
(1) Decision Making
(2) Lapse
(3) Final Decision
(4) Interim Decision
(5) All of above
Ans : 1
2.Which of the following is the
most important responsibility of
a Manager ?
(1) Allowing Fraud
(2) Making Product
(3) Taking Decisions
(4) Withdrawing Salary
(5) Earning Bonus
Ans : 3
3. The marketing concept is a way
of thinking or a management
philosophy that affects:
(1) only marketing activities
(2) most efforts of the
organization
(3) mainly the efforts of sales
personnel
(4) mainly customer relations
(5) None of these
Ans : 2
4. If VonAir, a hairdryer
manufacturer, is focusing on
customer satisfaction, it will find
that what consumers really want
is:
(1) More watts
(2) More speed
(3) Higher heat settings
(4) Attractive hair
(5) None of these
Ans : 4
5. Most specifically, marketing
strategy:
(1) is concerned with keydecisions required
to reach an
Objective
(2) encompasses selecting and
analysing a target market and
creating and maintaining an
appropriate marketing mix
(3) expands geographic
boundaries of markets to serve
larger geographic areas
(4) involves determining the
direction and objectives of
marketing management
(5) None of these
Ans : 2
6. All of the following are
marketing management tasks
EXCEPT:
(1) marketing planning.
(2) organising marketing
activities.
(3) co-ordinating marketing
activities.
(4) project development and
analysis.
(5) None of these
Ans : 4
7. The marketing environment is
Best described as being:
(1) composed of controllable
variables.
(2) composed of variables
independent of one another.
(3) an indirect influence on
marketing activity.
(4) dynamic and changing.
(5) None of these
Ans : 4
8. Which is not an example of
Large Scale Trading ?
(1) Speciality Shop
(2) Departmental store
(3) Super Bazar
(4) Mail order and Business
Houses
(5) Shopping Malls
Ans : 1
9. Chrysler's Chief Executive
Officer is the company's
spokesperson. His message has
focused on concern for
customers and product quality.
Which aspect of implementing
the marketing concept does this
represent?
(1) Focusing on general conditions
(2) Stressing the short run
(3) Endorsement of the marketing
concept by top management
(4) Development of an
information system
(5) None of these
Ans : 3
10. Which of the following is an
example of a problem that may
arise in the implementation of
the marketing concept?
(1) By satisfying one segment in
society, a firm contributes to the
dissatisfaction of other
segments.
(2) Consumers do not understand
what the marketing concept is.
(3) Dealers do not support the
marketing concept.
(4) A product may fit the needs of
too many segments.
(5) None of these
Ans : 1
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